The third in an on-going edition of super limited edition footwear designed by none other than the man himself, Kanye West, the brand new Yeezy Boost finally drops on Saturday.

The first two shoes sold out day-of, and its anticipated this one will go even faster. Despite criticism that the shoes ‘look like Uggs’ from some members of the sneakerhead community, the shoes are still selling for far beyond their $200 retail price on the after market.

Seriously on-trend, and boasting unique materials and construction techniques, the Yeezy series may not be for everyone, but it has absolutely captured the collective imagine of the street-fashion forward set. Also, it’s not only sneakerheads that are hoping for some luck on Saturday, as Adidas itself has placed a ton of emphasis on this relationship with Kanye, and the Yeezy series he designed, to recapture some of the market share that Nike has been dominating for close to a decade now. More recently, even newer brands like Under Armour have emerged as competitors to the legendary 3 Stripes brand as well, so creative partnerships and promotions such as this one have become a go-to marketing strategy for Adidas. So for the new Yeezy Boost, a huge emphasis was placed on athletic capability, in addition to its uniquely streetwear-focused style. Check out the video below for more details.

Because the Yeezy shoes themselves are so limited, Adidas hopes that not only will they generate serious demand in the aftermarket, and thus, serious buzz for the brand in entirety; but they also hope that this will lead people to buy other Adidas footwear as well. And if this article that surfaced on SneakerNews today is any indication, that plan may already be working.