Via: Forbes

Some of the fastest growing tech companies these days, the ones that have become darlings of Wall Street, are known as ‘disruptors’. What exactly does that mean, though?

It’s pretty straightforward, actually. When a company is commonly referred to as a disruptor, they are, quite literally, disrupting the industry in which they reside. For instance, Air BnB is a disruptor within the hospitality industry, flipping the traditional hotel business model on its head (although there is now speculation that that company will affect online travel booking sites like Travelocity more than it will hotels). Another disruptor example, and perhaps the best known? Uber. While that company has been criticized recently by some well-known investors as little more than an overvalued app, it is inarguable that Uber has had a huge effect on, has ‘disrupted’, if you will, the taxi cab industry. The sheer amount of resistance those companies receive from lobbyists and governments at both the local and more national levels is evidence enough of their disruptor status.

However, a new company, the aptly named ‘The Breakup Shop’, is looking to disrupt an entirely new, previously untapped industry; the break up.

A new ad from The Break Up Shop (Via Newser)

While the idea might seem silly, or even somewhat mean-spirited at first glance, there might be some substance there, some are now saying. Certainly, break ups are a wide reaching problem. And further more, there must be a portion of the population who finds the whole situation so uncomfortable, so unpleasant; that they might forsake good manners, societal norms, and invoke the chagrin of their friends and family to employ this company that will end their whole relationship situation for them.

In fact, the site’s potential appeal goes even further than that. In a recent round of marketing, they raised the question of what’s worse than being dumped via a brief call, or even worse, a text? Well, The Break Up shop offers multiple levels of courtesy when they do the breaking up for you. A slight price increase over their base break up model includes a nice card, and even pricier versions include coping mechanisms like a copy of the Notebook or Call of Duty.

And while we’re not the first site to reach this conclusion, it is a logical one; The Breakup Shop is hardly the first enterprise seeking to profit off of heartbreak. And you need look no further than Taylor Swift’s career for an example of that. Perhaps the business of heartbreak is an industry ready for some disruption, after all.