Google dropped a massive bomb on the tech and business communities late Monday night, as they announced that they will be reorganizing their entire operation, bringing all of their subsidiary companies and side projects under one label, now known as Alphabet.

There are a number of rumors circulating around the web as to the timing of this move, namely that Twitter was preparing a CEO offer for newly-minted Google Chief Exec. Sundar Pichai. But no matter the motivations, or how long the move had been in the works at Google, it is a truly massive one.

Also, while the move is a surprising one, it is a logical one as well. Google, through acquisitions mainly, now owns or helps operate no less than seven separate ventures, not even including their core search, images, maps, etc. business. As previously noted, the company will retain Mr. Pichai as CEO of the core Google business, of which he was already second in command, and in charge of massive sections of the business like Android/mobile.

In terms of leadership of the new umbrella company, Alphabet, Google founders Sergey Brin and Larry Page will run as co-heads. This new organization will over not only the core Google business, but also Calico (health), Google Ventures, Google Capital, Nest (internet-connected home goods), Google X, and their Fiber business as well. In a blog post, it was noted that the purpose of this move was to make their separate businesses easier to organize and run independently. How this all evolves, will certainly be interesting to see.